Entech/PCK Partners "Technology in Manufacturing" Panel Discussion Highlights
In an increasingly digital and competitive landscape, manufacturers must adapt by leveraging emerging technologies not just to improve operations, but to drive top-line growth. This panel will explore how Artificial Intelligence (AI), the Internet of Things (IoT), and Social Media/Customer Outreach can be strategically implemented to boost sales performance and market responsiveness.
1. Artificial Intelligence (AI): Smarter Sales Strategies
AI is transforming how manufacturers make decisions, forecast demand, and engage with customers.
Predictive Analytics: AI can analyze sales patterns, customer data, and market conditions to predict demand and optimize inventory, reducing lost sales due to stockouts or overproduction.
Personalized Customer Experiences: AI-driven CRM platforms can help manufacturers tailor offerings, pricing, and communications to specific customer segments.
Sales Process Automation: AI-powered chatbots, lead scoring, and automated follow-ups help sales teams focus on high-value opportunities.
Talking Point: “How are manufacturers using AI not just for internal efficiency but as a competitive sales tool?”
2. Internet of Things (IoT): Data-Driven Sales Enablement
IoT extends beyond the factory floor—it offers insights that can directly impact sales and customer retention.
Connected Products: Manufacturers can gather real-time usage data to offer predictive maintenance, upsell services, or develop subscription models.
Customer Insights: Usage data from IoT-enabled products gives valuable feedback that can shape future product development and sales messaging.
Enhanced Product Value: IoT features can be a differentiator, justifying premium pricing or opening new revenue streams (e.g., smart diagnostics, remote support).
Talking Point: “How can data from connected devices become a new sales channel?”
3. Social Media & Customer Outreach: Building Digital Relationships
Today’s buyers are online—and manufacturers can no longer afford to be invisible.
Social Selling: LinkedIn, YouTube, and industry-specific platforms allow manufacturers to showcase expertise, build credibility, and generate leads.
Customer Engagement: Sharing behind-the-scenes content, use cases, and testimonials helps humanize brands and influence buying decisions.
Feedback Loop: Social listening tools can gather customer sentiment, enabling rapid response to issues or emerging trends.
Talking Point: “How are manufacturers adapting their marketing and sales approaches to meet digital-first customer expectations?”