Good decisions start with good information. This session walks owners through practical research tools they can use the same day: census and industry data, competitor analysis, customer profiles, and SBDC-accessible databases. Emphasis is on what to look up, how to interpret it, and how to turn findings into a simple action plan.
Participants will learn how to:
- Define target customers and estimate market size
- Research competitors and industry trends
- Use free government and library tools (plus SBDC research support)
- Build a one-page market snapshot they can use with lenders or partners
- Utilize AI in developing leads lists and optimizing supply chain
